Message from: Leonardo Wood, co-founder WeddingDayAngel.com
29th August 2018
Dear Fellow Bridal Business Owner,
My Wife and I would like to thank you for your interest and support in Wedding Day Angel, which was originally launched to help engaged couples create their perfect wedding day.
Overtime, Wedding Day Angel has also now become a platform to help bridal business owners connect with engaged couples both online and offline.
This Website (www.weddingdayangel.com/x) has been created specifically for Wedding Suppliers.
Mr & Mrs Wood, Feb 16th 2002
Are you are looking for ideas, strategies, tips and how-to information to grow generate more leads, convert more of their leads into customers and grow your businesses?
If Yes, this website been created for you, but before we go any further, I would first like to introduce myself and Wedding Day Angel, and in doing so, I would like to let you know why I think I am qualified to help you.
About Me: Leonardo Wood
I left school in 1988, at the age of 16 and immediately joined the family signmaking, advertising and marketing businesses to support small business owners.
I have supplied almost every type of advertising and marketing service, from signwriting to printing, logo design to web design, video creation to search engine optimisation, social media management, email and direct mail campaigns, digital marketing training and more.
During my 30 years, working with 1000’s of small business owners running every type of business imaginable, I quickly realised, that whilst many businesses are unique, in what they sell, every small businesses has one thing in common…
The need to generate more customers, sales or profit.
In that regard, every business is the same and it has been that way for 1000’s of years through small business history.
According to the House of Commons Business Statistics, in 2017, there were 5.7 million businesses and 5.5 million (96%) were micro-businesses employing less than 10 people.
So whatever challenge you are facing now, or in the future, when it comes to generating more customers, sales and profit… you can rest assured that millions of business owners in the UK and around the world have faced and overcome the same challenges.
But here’s what really makes me sick.
In the UK, there were 328,000 business deaths, in 2015.
So despite the fact that millions of business owners have ‘cracked the code’ when it comes to business success, 100’s of 1000’s of small businesses are still dying each year.
With this in mind, for more than a decade, I have been obsessed with one thing that I believe can help all small businesses generate more customers, sales and profit, so instead of dying, they are surviving and thriving.
I believe that one thing, is Marketing.
So what is Marketing?
Marketing is everything…
Everything involved in the process of taking a person from not knowing who you are, through to becoming a customer and/or a promoter of your business.
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About Wedding Day Angel
It all began with a Leap Year Proposal in the year 2000 (Yes, she proposed to me) and after planning our 2002 Wedding, my Wife, Traci developed a passion for all things Weddings.
For several years afterwards, Traci dreamed about creating something to help people getting married. So in 2010, we launched www.WeddingDayAngel.com.
My Wife, aka Wedding Day Angel, had a mission… to help engaged couples create their perfect wedding day.
She also had a simple plan… to make it easier for Brides and their Grooms-to-Be to find useful wedding day tips and trusted local wedding suppliers.
Since then, over the past 8 years, we have created various ways to help Brides and their Grooms-to-Be create their perfect wedding day, such as:
- Digital Bridal Magazine –
- Local Wedding Events –
- ‘Getting Married’ Facebook Groups –
- Wedding News & Tips Blog –
- UK Wedding Supplier Directory –
- #WeddingDayChat Twitter Hour –
Embarrassingly, I have to admit that when it came to planning our wedding, Traci did most of the work involved in that.
And over the past 8 years, whilst I have setup the Wedding Day Angel Website, Blog, Directory Software, Marketing & Advertising Tools and been there at our Wedding Fairs for support, Traci has been doing most of the work to grow Wedding Day Angel too.
However, after 30 years of being involved in supporting small business owners with all aspects of advertising and marketing, from logo design to web design, copywriting and SEO, and providing digital marketing services and training, I am now spending the majority of my time, supporting Traci and the growth of Wedding Day Angel.
With that said, and to be completely open and honest with you, speaking as a middle-aged bloke… ‘Weddings’ are not my passion.
Don’t get me wrong, I enjoy the atmosphere at our Wedding Fairs, as engaged couples and their families and guests get excited about their weddings, as they talk to suppliers and plan their big day.
I also enjoy reading the comments from excited Brides on our Facebook page and seeing the ‘real weddings’ photos and stories in our magazine, and I also enjoy going to weddings of family and friends… Weddings are great.
But as I said… ‘Weddings’ are not my passion, that’s Traci’s passion.
My passion is about small business marketing… and success in business and life.
It’s my mission to help as many small business owners as possible, build more profitable, successful businesses and lives.
Through Wedding Day Angel, my Wife and I, can combine our passions; to help more engaged couples create their perfect wedding day and to help more wedding suppliers, grow more successful, profitable businesses.
As I previously mentioned, I have been involved in running small businesses for 30 years, supporting small business owners with all aspect of advertising and marketing.
For over a decade now, I have been working full time, providing digital marketing services and training for small business owners, and during that time, I have been supporting Traci in the background with all the Wedding Day Angel marketing stuff.
During that time, and based on the success of small businesses I have worked with, over the years, I am developing a small business marketing system, which is called MULTIPLY.
Earlier this year, we won 2 marketing awards, for the work Traci has been doing and for the digital marketing innovation we have used to bring engaged couples together online.
My focus, as we end 2018 and move into 2019 involves 2 things:
- To improve what we do at Wedding Day Angel and scale it nationally, so we can help even more engaged couples create their perfect wedding day
- Share my marketing and digital marketing knowledge, experience and expertise with other wedding suppliers. To help them build more successful and profitable businesses, which will ultimately impact the lives of small business owners, their staff and the families of everyone involved in those bridal businesses
So with that said, I would like to introduce you to a 3-step marketing method I have developed, which I believe you can use to double or triple the amount of leads and customers you attract online.
My 3-step method can be used as a roadmap for your marketing and advertising.
Due to time constraints today, I don’t have time to take you through every detail of the method I use, so I will give you a brief detail of each, but I do want to focus on one element, which I believe will give you some easy to follow, actionable steps you can take, to help you generate more enquiries and sales, over the coming weeks, months and years ahead.
Before I get to the 3 Steps and the elements within those steps, I would first like to talk about the customer lifecycle, the journey that all engaged couples must go through, as this is an important concept to understand.
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